FEATURE EVENT:
How to Use Twitter as a Marketing Weapon
PARTICIPATING PANELIST:
Guy Kawasaki, Co-founder of Alltop
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WHEN: Wednesday, July 28, 2010 Registration/Networking: 6:00pm – 6:30pm Event: 6:30pm – 8:20pm Networking: 8:20pm – 9:00pm |
WHERE: Fenwick & West LLP 801 California St. Mountain View, CA |
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FEES: $20, Registration by July 24 (by midnight) $35, Late Registration by July 27 (by 5:00pm) $50, Walk-ins (Walk-ins welcome, but seats may be limited) DRESS: Business casual |
ONLINE LIVE CAST: FREE for those who RSVP before 7/26/2010 at 5:00p.m. (PDT) Log-in instructions for the live cast will be sent on 7/27/2010 to those who registered. |
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July 2010 Forum Flyer – English (PDF) July 2010 Forum Flyer – Japanese (PDF) |
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PRESENTATION LIVECAST:
LINKS:
http://japan.alltop.com/
http://twitter.alltop.com/
http://social-media.alltop.com/
http://holykaw.alltop.com/demo-of-social-media-sites-and-services
EVENT OVERVIEW:
“How to Use Twitter as a Marketing Weapon” by Guy Kawasaki
We all know that Twitter has taken the world by storm. Twitter is everywhere.
The vast majority of Twitter use today is social or informal, but that is already changing as companies discover the commercial promise of the medium, and as one company in particular –Twitter itself – seeks revenue and profits. Legendary Silicon Valley visionary Guy Kawasaki will address this most timely topic as he discusses How to Use Twitter as a Marketing Weapon. Already a ubiquitous social platform, Twitter is still vastly underused as marketing platform. Guy will show us how that is changing, and most importantly, how we can get in on the ground floor of using Twitter to market successfully.
Keizai Society’s theme for 2010 is “Catch the Next Wave – New Opportunities for 2010″. As Silicon Valley
and the world economy move toward recovery in 2010, new opportunities will arise to drive the engine of growth. We hope that your involvement with Keizai Society will enable you to “catch the next wave” by finding these new opportunities and using them to further your business career.
ABOUT THE SPEAKER
GUY KAWASAKI
Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
