Keizai Events

What’s Next Is Now: How to Live Future Ready

Join us for an engaging evening of big ideas and hands-on experiences with Dr. Frederik Pferdt. We will hear about his experience as Google’s first Chief Innovation Evangelist and the stories of some of the Googlers he trained to be ready for the future. We’ll also discuss Frederik’s personal journey that led him on his current mission and to write his new book, “What’s Next is Now: How to Live Future Ready.” This event is held in partnership with GABA Northern California.

Discover how to use the power of your mindstate to create what’s next. Gain valuable perspectives on innovation, leadership, and the art of reimagining what’s possible. It’s about navigating uncertainty with intention, leveraging change to your advantage, and making choices that will build the future you hope for, rather than one that just happens to you.

Frederik will lead us through an interactive experience designed to ignite your creativity and curiosity. This hands-on, minds-on segment will empower you to take tangible steps towards creating the future you want to live in.

Stay tuned for the announcement of special guests!

Why You Should Attend:

  • Exclusive Insights: Learn principles and practices to shape your future.
  • Meaningful Dialogue: Participate in an open conversation to share and explore ideas.
  • Hands-on Activities: Engage in interactive experiences that inspire and equip you to take action.

Dr. Frederik G. Pferdt

Former Chief Innovation Evangelist, Google

As Google’s first Chief Innovation Evangelist, Dr. Frederik G. Pferdt helped shape
one of the most fabled creative cultures in the world. He founded Google’s
Innovation Lab, where he trained tens of thousands of Googlers to develop and
experiment with cutting-edge ideas and taught ground-breaking classes on
innovation and creativity at Stanford University for more than a decade. He has also
worked with dozens of international government agencies, organizations, and
businesses ranging from the United Nations to NASA to the NBA. His work has been
highlighted in Fast Company, Harvard Business Manager, Der Spiegel, and BBC
News, among many other media outlets. Born in Germany, he lives with his family
in Santa Cruz, California.


Tracey Grose

Next Curve Strategy, Founding Principal

Tracey Grose is Founding Principal, Next Curve Strategy and member of the GABA
Board of Directors. Tracey helps leaders concretize strategic vision into
actionable and sustainable initiatives. She works with CEOs of mid-size
companies and nonprofit organizations as well as public sector leaders in the US
and Europe. She helps energize teams to boost innovation and prepare for
growth. Tracey also assists European companies in gaining foothold in Silicon
Valley through the development of partnerships or the acquisition of a US-based


Thursday, June 20, 2024

  • Door opens & Registration: 5:30 – 6:00 pm (PT)
  • Program: 6:00 – 7:30 pm
  • Networking: 7:30 – 8:30 pm
Japan Innovation Campus
212 Homer Ave | Palo Alto, CA 94301

English Flyer

  • Early bird (until Wednesday, Jun 12th 11pm PT): $15
  • Regular registration (until Tuesday, Jun 18th 11pm PT): $20
  • Late registration (until Thursday, Jun 20th noon PT): $35
  • Walk-in: $50

Light refreshments will be served.