Keizai Events

Demystifying the Industrial Internet of Things – Use Cases and Requirements

The market of the Internet of Things (IoT) is about to explode. Analysts forecast the total economic value-add from IoT will be multi-trillion with 30 billion Internet-connected devices by 2020, unlocking innovation and new business models. While tremendous opportunities are ahead of us, little is understood as to how to leverage this much-talked-about innovating trend to strategic advantage and value creation.

The session will focus on industrial IoT (IIoT). Experienced panelists from leading companies in the IIoT field will discuss use cases to uncover potential challenges and opportunities. Please join us to learn what it takes to incorporate the IoT into your business strategy. The discussion will include information from a Japanese perspective.


Richard McCormack

VP of Marketing, Fujitsu

With more than three decades of industry experience, Richard McCormack brings the vision and tactical experience to develop and drive Marketing for Fujitsu in North America. Together with his team, Richard is responsible for marketing of Fujitsu’s product, retail, business and application services, and infrastructure services businesses. Richard is a frequent speaker at industry events, where he represents thought leadership and perspective regarding Fujitsu’s business direction including IoT and how ICT will contribute to transforming business and society.

Prior to Fujitsu, Richard was Vice President of Storage for Amdahl Corporation, where he developed and managed both open systems and S/390 storage solutions. Richard’s extensive background as an open systems consultant in the UK brought him to the US in 1994 working with Pyramid Technology and Siemens on their High Availability, Server and Storage offerings.

Lothar Schubert

Product Marketing Leader, GE Software

Lothar Schubert leads GE’s worldwide IIoT software platform (Predix) product marketing efforts. Before joining GE Software, Lothar drove GTM strategies for Cloud-based development and infrastructure management platforms at several Silicon Valley start-up companies. Prior to that, at SAP America he led the marketing efforts for the in-memory database BW Accelerator (Hana) and spearheaded industrial operational analytics programs.

Ritesh Tyagi

SVP Product Strategy for IoT, Ineda Systems

Ritesh Tyagi came to Ineda management team from Renesas, a global supplier of Micro-controller and SOC chips for Industrial, Consumer and Automotive, application, where he was the Vice President of the Micro-controller and SOC business units in Americas. Ritesh was responsible to manage the worldwide product development and roadmap for the key market segments. Under his leadership in Americas, Renesas became the #1 Micro-controller supplier. For the past two years, Ritesh was leading the way to develop an IoT platform for variety of embedded applications. As a part of Renesas MCU team, he established teams in India and helped Renesas establish its operation in Latin America.

Ritesh has more than 20 years of experience building and managing geographically distributed Product Marketing and Application teams. Prior to Renesas, Ritesh held management positions at Hitachi Semiconductor America. Ritesh also worked in Asia-Pacific region for various semiconductor companies managing their marketing and application teams. Ritesh holds a M.S. in Semiconductor Electronics from University of Allahabad, India and a MBA in Marketing and Leadership from University of Allahabad, India.


Jon Metzler

President, Blue Field Strategies

Jon Metzler is Founder and President of Blue Field Strategies, a San Francisco consulting firm supporting US and Asian telecom, industrial, media and technology clients, with a focus on service launch and innovation acceleration. Jon has supported new business launches in telecom, digital media, edtech, print, events and services. Prior to founding Blue Field, Jon was Business Development Director at Rosum Corporation, a pioneering location technology company, and now part of TruePosition. At Rosum he drove business development in telecom and defense markets, and also was responsible for government affairs and public relations. Prior to joining Rosum, Jon was Vice President at Performance Analysis, Inc. (PAI), a consulting firm specializing in business development in Asia for US technology companies.
Jon has five years experience living in Japan, and while there, Jon held positions at leading media firms such as Asahi Shimbun Publications, Tokyo Broadcasting System, and CBS News. Jon is also a Lecturer at the Haas School of Business, and a member of the board of the Japan Society of Northern California.


Thursday, September 24, 2015

PROGRAM: 6:00 P.M. – 8:15 P.M.
NETWORKING: 8:15 P.M. – 9:00 P.M.
Wilson Sonsini Goodrich & Rosati
650 Page Mill Road, Palo Alto, CA 94304

$15:   Early Bird Discount for first 30 people by Sunday, September 6 (11:00 pm) Non-Refundable

$20:   Regular Registration by Sunday, September 20 (11:00 pm)

$35:   Late Registration by Tuesday, September 22 (12:00 noon)

$50:   Walk-ins (Subject to room capacity / cash or check only)
Food, including sushi and beverages, will be served.