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December 15, 2014
December 21, 2014
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8 years on Twitter, and counting! Thanks to all our followers for your hospitality. いつもお世話になっております。これからもよろしくお願いします。…
A great discussion with lots of keen insights! Thank you all for attending.
One key lesson for the audience: Customers must feel trust. If your product doesn't provide X, say so & share plans to build it.
One key lesson for the audience: Don't insist on your own spec. Collaborate with industrial consortium and support standards.
One key lesson for the audience: Listen to the customers. Quality matters. Cost of quality to the customers absolutely matters.
Patience matters when introducing new ways and innovation in Japan, e.g. to listen/be listened vs. to take action i…
Key to being a successful
: You need both Blue (clean, goodwill) & Black (calm, fair) quality to move…
The Japanese customers don't want to be the first one to adopt new product, but not third either. Make them feel th…
Recommended exercise for segmentation by
. It involves math and science ;)
What type of customer, what geography..are critical questions to ask. Focus on a single target market segment.